%% DATAVIEW_PUBLISHER: start ```dataviewjs const table = dv.markdownTable( ["Metadata Field", "Value"], Object.entries(dv.current()) .filter(([key]) => { const allowedKeys = ["tags", "post_status", "date_modified"]; return allowedKeys.includes(key); }) .map(([key, value]) => { try { // --- Key Renaming --- if (key === "post_status") { key = "post status"; } else if (key === "date_modified") { key = "last modified"; } // --- Value Reformatting --- if (key === "last modified") { try { const parsedDate = moment(new Date(value)); if (parsedDate.isValid()) { value = parsedDate.format("YYYY-MM-DD"); } else { console.log("Invalid date format:", value); } } catch (error) { console.error("Error parsing date:", error); } } else if (Array.isArray(value)) { value = value.map((item) => "#" + item); } return [ key, // Removed icon prepending key === "tags" || key === "post status" ? value.join(" ") : value, ]; } catch (error) { console.error("Error processing metadata:", error); return [key, "Error"]; } }), ); dv.paragraph(table); ``` %% %% | Metadata Field | Value | | -------------- | ------------------------------------------------ | | tags | [#meta](app://obsidian.md/index.html#meta) | | post status | [#article](app://obsidian.md/index.html#article) | | last modified | 2025-02-04 | %% %% DATAVIEW_PUBLISHER: end %% # experience ## Custom Ink ### senior u.x. researcher ii #### Oct 2022 – now - Leads [[price presentation levers|research strategy]] across multiple product portfolios, directing designers and product managers throughout democratized research efforts. - Mentors and develops junior UX designers and architects, establishing best practices and maturing the research expertise of the team. - Owns the cross-functional [[mixed-methods modeling|research repository]], enabling data access and synthesis for partners across the organization. ## Candy Digital ### senior u.x. researcher #### Feb 2022 – Oct 2022 - Conducted foundational research (in-depth interviews, surveys, tree testing) to understand user mental models and inform the information architecture and design of a new web3 platform for fans of MLB, Netflix, and NASCAR. ## ID.me ### senior u.x. researcher #### Jan 2021 – Feb 2022 - Established the user research practice from the ground up, creating the operational framework for identifying strategic research opportunities, socializing insights, and embedding user feedback into the product development lifecycle. ## Philosophie ### senior design strategist #### Jul 2019 – Jan 2021 - Led end-to-end research to uncover and validate new product opportunities for [[nike valiant labs|Nike Valiant Labs]], presenting insights and strategic recommendations to senior leadership that directly influenced venture-level investment decisions. - Designed and conducted a mixed-methods study for the fine arts non-profit [[working assumptions | Working Assumptions]], evaluating the impact of educational software through usability testing and user observations to guide the product roadmap. ## Saatchi & Saatchi Wellness ### lead u.x. strategist #### Jul 2018 – Jun 2019 - Managed and mentored a team of UX designers, overseeing all UX research, rapid-iterative testing, and prototyping practices for the agency. - Collaborated with fellow discipline leaders to develop and present strategically-sound, [[gamifying pharma|innovative tactics]] that successfully won new business opportunities. ### senior u.x. strategist / u.x. strategist #### Mar 2014 – Jul 2018 - Promoted from UX Strategist to Senior UX Strategist based on high performance and leadership capabilities. - Conducted foundational research (in-depth interviews, market analysis) and quantitative data analysis across multiple healthcare domains to inform product and experience design. ## The EGC Group ### u.x. strategy consultant #### Dec 2013 – Mar 2014 - Established UX as an integrated practice at the agency, creating the foundational processes for user research and experience design. - Designed and developed web applications and custom CMSs for key clients in the education sector. ## WGSN ### u.x. strategist #### Jul 2012 – Nov 2013 - Led an end-to-end generative research and information architecture project for a novel fashion photography search engine. - Utilized iterative design and code prototyping to co-develop a web-based platform for photo editing and content publishing. # education ## LIU Palmer iSchool ### ph.d., information studies #### Sep 2021 – now - **Concentration:** Digital Preservation — Participatory Hypermedia - **Status:** Candidacy ### m.phil., information studies #### Sep 2021 – Dec 2023 - **Concentration:** [[21_site/flashpoint archive|Digital Preservation]] — Participatory Hypermedia - **Honors:** Summa Cum Laude ## NYU Tandon School of Engineering ### dual b.s./m.s., integrated design & media #### Sep 2007 – May 2012 - **Concentration:** Human-Computer Interaction - **Thesis:** Purposeful Application of AR in Social Gaming - **Honors:** Magna Cum Laude # skills ## user research & strategy - **Methodologies:** Qualitative research, quantitative research, in-depth interviews, usability testing, concept testing, contextual inquiry, diary studies, card sorting, tree testing, A/B testing, heuristic evaluation, surveys, focus groups   - **Models/frameworks:** User-centered design principles, Agile, Lean UX, design thinking, product strategy, workshop development, meeting facilitation, synthesis reports and presentations, data visualization, content strategy - **Software:** Dovetail, Maze, Dscout, UserTesting, UserZoom, User Interviews - ## information architecture - **Ontology:** Behavioral pattern maps, mental models, personas, journey maps, domain modeling, concept maps, user needs analysis, competitive analysis, information needs analysis - **Taxonomy:** Content audits, metadata audits, sitemaps, data models, taxonomies (hierarchical, faceted, tag-based), controlled vocabularies, thesauri development, knowledge representation, information retrieval systems - **Choreography:** User flows, wireframes, prototypes, UI design principles, accessibility considerations - **Software:** Figma, FigJam, Miro, Sketch, Adobe XD ## code & data analysis - **Programming languages:** R, Python (NumPy, Pandas), JS (React, D3.js), bash - **Markup languages:** HTML5, CSS3, XML/XSLT, JSON, Markdown, YAML - **Version control:** git, GitHub - **Databases**: SQLite, MySQL - **Containerization:** Docker - **Software:** SurveyMonkey, Google Analytics, Airtable, Notion, Microsoft Excel ## digital preservation - **Models/frameworks:** OAIS, Trusted Digital Repositories - **Data structure standards:** EAD, EAC-CPF, MARC, MODS, METS, PREMIS, Dublin Core - **Software:** BitCurator, FTK Imager, The Sleuth Kit (TSK), Bulk Extractor, Kryoflux, BagIt - **Emulation/virtualization:** QEMU, SheepShaver, Basilisk II, VirtualBox, VMWare ## languages - English (native fluency), Spanish (native fluency), Japanese (beginner) ![[contact#^83635d]]